Myntra Big Fashion Festival: Dazzling Designs From Cover Story And Label Ritu Kumar At Minimum 50% Off

A statement jacket can make an ordinary outfit look expensive, while a well-cut dress can save the trouble of planning an elaborate look for a last-minute invitation. That's the appeal of investing in clothes that have something interesting to offer beyond their labels. This season, textured fabrics, romantic sleeves, floral prints and structured silhouettes are bringing more personality to everyday wardrobes. And with the Myntra Big Fashion Festival offering a minimum 50% off on selected designs from Cover Story and Label Ritu Kumar, there's an opportunity to explore these styles without limiting the search to basics.

Explore wardorbe staples every woman needs in 2026; Photo Credit: Myntra

Cover Story brings contemporary shirts, jackets and versatile separates into the spotlight. Meanwhile, Label Ritu Kumar offers feminine silhouettes, delicate embroidery and playful detailing. Whether we're putting together office outfits, planning weekend looks or choosing something for a festive gathering, these seven fashion finds offer plenty of styling possibilities.

Also Read: Myntra Big Fashion Festival: Build A Head-To-Toe Look With Suo At Minimum 50% Off

Stylish Fashion Finds From Cover Story And Label Ritu Kumar

1. Cover Story Women Houndstooth Knitted Jacket

A houndstooth jacket brings a polished finish to outfits without needing elaborate accessories. This navy blue Cover Story jacket features a classic houndstooth pattern, long sleeves and a collarless neckline that gives it a contemporary appearance. Its button-front closure and straight hemline create a neat silhouette, while the knitted fabric combines viscose, polyester, nylon and a hint of metallic fibre.

The unlined construction makes it suitable for layering according to the weather. Wear it over a plain white top with tailored trousers for an office-ready outfit. Alternatively, pair it with dark denim and loafers for a smart weekend look. The textured pattern provides enough visual interest to keep the rest of the outfit simple.

2. Label Ritu Kumar Floral Embroidered Puff Sleeve Crop Top

Romantic blouses don't have to stay reserved for special occasions. This coral crop top from Label Ritu Kumar combines floral embroidery with puff sleeves, creating a charming balance between traditional craftsmanship and contemporary styling.

The round neckline keeps the design understated, while gathered detailing adds volume and movement. Its blouson silhouette offers a softer shape than a conventional fitted crop top. The rayon and crepe construction also gives the piece an interesting combination of textures.

For daytime outings, pair it with high-waisted wide-leg trousers and minimal jewellery. For dinner plans, a flowing midi skirt and delicate earrings can complement the embroidery beautifully. The coral colour works particularly well with cream, beige and other neutral shades, allowing the floral details to remain the highlight.

3. Cover Story Band Collar Regular Fit Formal Shirt

Not every formal shirt needs a traditional pointed collar. This blue Cover Story shirt features a band collar that introduces a modern touch to conventional workwear. Its solid colour, regular fit and button-front design make it easy to incorporate into an everyday wardrobe.

The long sleeves offer a neat appearance, while the curved hem allows the shirt to work both tucked in and untucked. Made from polyester, the fabric also supports straightforward machine-wash care.

Style it with black tailored trousers and closed-toe flats for office meetings. For a more relaxed look, wear it with straight-leg jeans and trainers. The band collar also looks particularly attractive with small stud earrings or a delicate chain. It's a practical choice for anyone who prefers clean lines over decorative details.

4. Label Ritu Kumar Floral Print Puff Sleeve Georgette A-Line Dress

Florals remain popular for good reason, especially when interesting silhouettes prevent them from looking predictable. This Label Ritu Kumar dress features an off-white base with multicoloured floral prints, creating a lively yet wearable design.

The A-line shape introduces a gentle flare, while the three-quarter puff sleeves and gathered detailing add character. A round neckline and above-knee length keep the overall look youthful. The viscose and georgette construction adds texture, and the button closure contributes to its practical design.

Pair this dress with ballet flats and a small shoulder bag for a daytime outing. For an evening gathering, block heels and understated jewellery can create a dressier appearance. The multicoloured print also offers flexibility when choosing accessories, making this an appealing option for occasions that call for something cheerful.

5. Cover Story Women Opaque Casual Shirt

Earthy colours can make everyday outfits feel more considered, and this rust-coloured Cover Story shirt offers an alternative to familiar whites and blues. Its solid design features a spread collar, three-quarter sleeves and a regular fit.

The curved hemline adds a relaxed touch, while the full button placket maintains the structure of a classic shirt. Its cotton-polyester blend combines the familiar feel of cotton with the practical qualities of a blended fabric.

Wear it with beige trousers and tan sandals for a coordinated daytime outfit. It also pairs nicely with black jeans or an A-line skirt. For office wear, tuck the shirt into high-waisted trousers and add a slim belt. The rust shade makes it particularly suitable for wardrobes built around neutral colours.

6. Label Ritu Kumar Smocked Crepe Tiered Dress With Bow Detailing

A cheerful yellow dress can bring plenty of personality to a wardrobe, especially when the silhouette includes thoughtful details. This Label Ritu Kumar design features a fit-and-flare shape, a V-neckline and long bishop sleeves.

The smocked detailing, tiered construction and bow accents introduce visual interest, while the flared hem creates a playful finish. Its above-knee length makes it a suitable choice for casual celebrations, brunches and daytime gatherings.

The viscose and crepe fabric adds softness to the overall appearance. Pair it with nude flats and a woven handbag for a relaxed outfit. For slightly dressier occasions, choose low block heels and simple gold-toned accessories. Keeping jewellery minimal allows the sleeves and dress detailing to stand out.

7. Cover Story Floral Print Cotton Top

For anyone who appreciates cheerful prints without overly elaborate cuts, this yellow floral top from Cover Story offers an appealing everyday option. Made from 100% cotton, it features a woven construction, shirt collar and long regular sleeves.

The button-front closure gives it the familiar structure of a classic shirt, while the floral pattern introduces a softer, more playful element. Its regular length makes it easy to style with different bottoms.

Pair it with white jeans and comfortable sandals for a fresh daytime look. Alternatively, dark trousers can create a more balanced outfit for casual office settings. Since the print already adds colour and personality, simple accessories work best. It's an easy addition to a wardrobe that needs something brighter than plain basics.

The Myntra Big Fashion Festival brings together versatile everyday clothing and statement designs from Cover Story and Label Ritu Kumar. From structured jackets and smart shirts to embroidered tops and floral dresses, these seven pieces offer different ways to refresh a wardrobe. Before choosing, check the fabric, fit and size chart to find styles that suit your preferences and everyday routine. Shop now on Myntra.